The color phi phenomenon is a perceptual illusion described by psychologists Paul Kolers and Michael von Grünau in which a disembodied perception of motion is produced by a succession of still images. The color phi phenomenon is a more complex variation of the phi phenomenon. Kolers and von Grünau originally investigated the phenomenon in response to a question posed by the philosopher Nelson Goodman, who asked what the effect of the color change would have on the phi phenomenon.

The classic color phi phenomenon experiment involves a viewer or audience watching a screen, upon which the experimenter projects two images in succession. The first image depicts a blue dot at the top of the frame. The second image depicts a red dot on the bottom of the frame. The images may be shown quickly, in rapid succession, or each frame may be given several seconds of viewing time. Once both images have been projected, the experimenter asks the viewer or audience to describe what they saw.

At certain combinations of spacing and timing of the two images, a viewer will report a sensation of motion in the space between two dots. The first spot will begin appear moving, and will then "change color abruptly in the middle of its illusory path".